The first permanent us theater to exclusively exhibit movies. Teacher notes united states history georgia standards. Racial classifications are thus never simply given by. Why do they want to be partnered with spurlock and appear in the film. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system. Michelangelo buonarroti, the greatest of the italian renaissance artists, is born in the. The greatest movie ever sold offers a humorous look at the ways in which advertisers resort to ever more subtle tricks and gimmicks in movies. The greatest movie ever sold official trailer 2011 youtube. Think of the movies and television shows you have watched recently. Morgan spurlocks take on product placement, pom wonderful presents. Selling morgan spurlocks greatest movie ever sold the new. Though many of the companies he contacts decline to participate, spurlock gains support from businesses such as jetblue airways and ban deodorant. The greatest movie ever sold is highly entertaining, and at times, laugh out loud funny.
Apr 21, 2011 morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. Mar 18, 2011 early buzz for spurlocks greatest movie ever sold has been quite positive, and the actual pic shouldnt be as difficult to understand while watching it versus analyzing its multiple layers of meaning. This movie is evidence for how messed up marketing is. The greatest movie ever sold trailer will mess with your. The premise of the greatest movie ever sold is a limp one. Qualifizierte bestellungen werden kostenlos geliefert. Spurlock, trying to finance his movie, decides to try to make the documentary iron man 2 by having corporate sponsors pop up. In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids, which is mostly apple and grape. Study guide questions for the greatest movie ever sold what do these key terms mean.
The greatest movie ever sold official trailer 2011. Mar 21, 2011 boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Advertising at the edge of the apocalypse transcript media. We are exposed to thousands of ad messages every day and its hard to imagine how it would feel to live without them constantly surrounding us. So what happens in the greatest movie ever sold, is that everything from top to bottom, from start to finish, is branded from beginning to end from the abovethetitle sponsor that youll see in the movie, which is brand x. Spurlock wanders through a city landscape that feels strangely. The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name. What are some similarities between the introduction to the attention merchants and the greatest movie ever sold. In this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The greatest movie ever sold trailer will mess with your mind. The population of oldold women are the cohort with the greatest needs for. Early buzz for spurlocks greatest movie ever sold has been quite positive, and the actual pic shouldnt be as difficult to understand while watching it versus analyzing its multiple layers of meaning. Selling morgan spurlocks greatest movie ever sold the.
Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom. The greatest movie ever sold 2011 plot summary imdb. The greatest movie ever sold, once struggled for sponsors. The idea of using commercial advertising in public schools. The greatest movie ever sold, is the best and most depressing thing. Is morgan spurlock buying into film branding or superselling. How did businesses in sao paelo have to change businesses. Also sign me up for fanmail to get updates on all things movies. However, in a fabulous twist, the filmmaker partners with the very brands and advertisers he hopes to examine in order to make the very.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. Morgan spurlock seeks corporate sponsorship for a film about advertising and product placement. The key steps such as brand selection for the movie, product placement, and other related topics help to thoroughly understand what morgan spurlock had to achieve in order to make the greatest movie ever sold. Although many seniors report that their lives are more satisfying than ever. Is morgan spurlock buying into film branding or super. What product was prominently featured in the film but did not pay for the promotion. Scottish filmmaker 18981972 is considered the father of documentary film and is. The money went to the citys police department budget. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Fascinated by the ubiquity of advertising, documentarian morgan spurlock decides to make a film solely financed by product placement. The greatest movie ever sold isnt telling us anything we dont already know.
The greatest movie ever sold to be bluntly honest, i dont care much for morgan spurlock. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. The greatest movie ever sold documentary is hilarious. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and blu. All outside advertising was banned because it took over too much of city, 99% positive feedback from the greatest movie ever sold. The greatest movie ever sold quotes morgan spurlock. The greatest movie ever sold media is everywhere, it became a part of our life.
The best movies tend to be both entertaining and leave you with food for thought, so spurlocks latest looks to be on the right track in that. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. Pinocchio 1940 was voted the best animated movie ever made in a 2014 poll of animators, filmmakers, critics, journalists, and experts conducted by time out whats opera, doc. So the movie will be called the greatest movie ever sold. Join the campaign for a commercialfree childhood and help put an end to childtargeted marketing. The impact of film on society handout 8 flashcards quizlet. It is a movie about making a movie paid for by product placements. Watch our video blog also featuring films own germain and alex from firstshowing below. Adv 318j class notes dudo spring 2015 flashcards quizlet. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. All the brands have so much influence over the movie and the filmmaker is scared that he will no longer have control over his content.
The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. Mar 05, 20 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Morgan spurlocks the greatest movie ever sold might be. Morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. Apr 22, 2011 in the greatest movie ever sold actually titled pom wonderful presents. Brand selection for this movie is ultimately the most important aspect of this film because in the end, the sponsors paid for this movie. Youre going to see the whole thing take place from beginning to end. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and bluray sales reports, total earnings and profitability. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that. Pbs produced a film entitled, the war that made america about the french. Essay greatest movie ever sold 1167 words bartleby. Explain the statement hes not selling out, hes buying in with regard to morgan spurlocks the greatest movie ever sold 2011 hes technically not selling out because he bought his way in to studio filmmaking. Mar 15, 2011 that the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. When everlarger sums are spent to make and market everfewer, everbigger movies, and those.
M24 k3 hdpk julia snyder learn with flashcards, games, and more for free. Assembles the film so that the audience will never see imperfections. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. Aging and the elderly introduction to sociology 2nd. In fact, the films greatest shock comes in a brief excursion to sao paulo, brazil, a city that has banned all outdoor advertising. Morgan spurlock makes documentary film and tv that is personal, political and, above all, deeply empathetic.
View test prep study guide questions greatest movie ever sold. The connection to the movie and the city is from a local convenience store chain sheetz from altoona appears in the movie as one of morgan spurlock s sponsors for the film. The greatest movie ever sold 2011 the video itself is available from the media education foundation. Greatest movie ever sold essay sample in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. The greatest movie ever sold is a look at product placement, completely funded by product placements. The greatest movie ever sold 1 in the opening scene, morgan spurlock director pitches his idea for a new film to numerous advertising executives. So what happens in the greatest movie ever sold is that everything from top to bottom, from. The greatest movie ever sold documentary is hilarious and.
In the greatest movie ever sold actually titled pom wonderful presents. Early movies consisted of movement recorded by one continuous camera shot. The greatest movie ever sold, spurlock sets his cultural insights on a new target. Boundarypushing oscarrnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Instead, with ever increasing frequency, these films are considered part of a larger. Morgan spurlocks the greatest movie ever sold might be the. Art, literature, and film history 1475 michelangelo is born. Package includes prereading and postreading questions and answers for pom wonderful presents.
That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. Enter your location to see which movie theaters are playing the greatest movie ever sold near you. Much of the documentary features spurlock asking people about how product placement works, as well as inquiring about the ethics of it. Mar 29, 2011 the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. While using brands in film promotion is not new for hollywood, it certainly. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film.
A definite musthave to be the most organized student ever the homework. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. A fascinating, whimsical whirlwind of a ride, the greatest movie ever sold nevertheless does serious business. Each year, britdoc gives out impact awards to five documentaries for having the greatest impact in society. The sheer shock factor of what he was placing within the commercial the stacked breasts and tented pants was not something i expected him to give as a real pitch for an advertisement. Personal selling, public relations, advertising, greatest. May 03, 2011 so the movie will be called the greatest movie ever sold. Describe the impact of radio and movies as a unifying force in the national culture. Apr 20, 2011 the premise of the greatest movie ever sold is a limp one. What pa town for 60 days, beginning april 27, 2011, officially changed its name to the movie title to help promote the film. The greatest movie ever sold movie trailers itunes.
The films slogan is hes not selling out, hes buying in. So what happens in the greatest movie ever sold is that everything from top to bottom, from start to finish, is branded from beginning. France emerged as the greatest ally for the americans during the. The greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company. A spec script is a script written without being commissioned or bought, on the speculative hope that it will be sold. Assignment 2320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. In one scene, spurlock consults an analyst to see what his brand personality is. While the films have sold a lot of movie tickets, the box office income is. For example, perhaps you dissolved a childhood friendship, sold your car, or got a bad haircut. At the 2011 hot docs opening and canadian premiere screening of morgan spurlocks pom wonderful presents the greatest movie ever sold the peppy logoclad filmmaker told the audience his film will have the effect of changing the way we look at advertising, tv, and films. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie.
The city of altoona, pennsylvania was paid to change its name to pom wonderful presents. The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. Start studying personal selling, public relations, advertising, greatest movie ever sold, direct marketing. Its true, as greatest movie makes clear, that filmmakers cede a certain, minor amount of. What band created the theme song called the greatest song i ever heard for the greatest movie ever sold. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. For the greatest movie ever sold, spurlock whores himself out bigtime. More than a movie about making a movie, pom wonderful presents the greatest movie ever sold is also an absorbing look at how advertisements affect our culture. The greatest movie ever sold, is the best and most depressing thing playing at theaters this weekend. A documentary about branding, advertising and product. Kaufen sie the greatest movie ever sold gunstig ein.